Shortlisted – The Junior Design Awards

Earlier this year I was delighted to find out I had been shortlisted for the Junior Magazine Design Awards, in the category of Best UK Fashion Newcomer …

junior design awards shortlist

This was such a huge honor, the Junior Design Awards are recognised industry-wide, so for my little business to be noticed and shortlisted for an award, felt amazing, and a little overwhelming – I knew that there would be some stiff competition!

Submitting my entry involved carefully selecting some of my products and submitting images, as well as a description of them and of my brand, and it’s history and when and why it all started.

The next stage was to submit 5 sample products to be sent to London for the big judging panel moment… eeek! The Junior Magazine team had put together an amazing selection of judges, some that I knew already who were big hitters in the childrenswear market (think Jo from Scamp & Dude, gulp!) and others that weren’t so familiar, but no less intimidating!

It was so hard to pick only 5 products, but I decided on sticking with my new line of summer range, rompers, shorts and leggings too. Here are a couple of the items that made their way down to the London panel..

summer romper pink mushroom


red starfish shorts


Next was the waiting game – felt like forever!

I’m not ashamed to say, I was quite disappointed to find out I didn’t win an award. But I am so proud that my little business, just me in my studio creating and making, got so far through in such a big competition. There were some absolutely amazing entries, and truly worthy winners. Some really beautiful brands and their products are amazing.
I’m proud to have been a part of the 2018 JDA’s and wear my shortlisted badge with imense pride!
Plus, there is always next year … 🙂 x


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